Museomix: Digital Takes Over the MAC

Museums in ten cities across five countries will be taken over by Museomix creative teams from November 6 to 8. For some time now, museum institutions have been leaving behind the conservative side of art history and taking a digital turn in closer interaction

with their audiences. Museomix brings together art and technology enthusiasts who reinvent the museum visit. Mediators, makers, designers, developers, graphic artists and artists work together over three days to create prototypes for new digital-museology activities based on the museum’s spaces and collections. The MAC is making two exhibitions from its permanent collection available to the MuseomixMTL teams. Mentors, museologists and technicians will help them push the experience as far as possible and think outside the conventional box around themes such as mediation of technological works, the museum in the city, showing the unshowable, beyond the screen, and when the museum is closed. This

in Canada, Belgium, Switzerland, Mexico and France. For the first time, Museomix is setting up at the Musée d’art contemporain de Montréal. Alexandra Bourque-Alvear, spokesperson for the event, explains that working in a contemporary museum completely changes the dynamic because teams must work with works that are often recent. For the occasion, the Quartier des spectacles stairs will be lit up with a giant MuseomixMtlmapping. The results of this creative marathon will be available free to the general public from November 8 at 2 p.m. until November 15. Visitors will be able to test the prototypes. MuseomixMTL is also part of Québec’s digital cultural plan this year, with the aim of finding a place for digital culture and asking how digital works can be valued in museum spaces. The beauty of the initiative is that participants in each city form a single community for three days. It is also possible to book a behind-the-scenes guided tour on theevent

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